Events and festivals are one of the best-rated experiences for travellers in Asia Pacific destinations. Drawing from PATA’s recent webinar on event-driven tourism, here are three key insights Asia Pacific destinations should know, featuring examples from both within and beyond the region!

This year’s World Tourism Day celebrates the profound connection between tourism and peace, highlighting how sustainable tourism fosters cultural understanding and environmental stewardship. This blog delves into how sustainable tourism initiatives in a few Asia Pacific destinations are driving peace and creating a more harmonious, connected world.

PATA Knowlege Forum was held on August 27, the first day of PATA Travel Mart 2024. Under the theme, "Reimagining Responsible Tourism for a Regenerative Future", the 6 insightful sessions explored a range of critical topics, from achieving cyber-security to transforming MICE businesses into economic powerhouses for destinations! Read the blog for key learnings from the forum.

“PATA Face of the Future award is not just an individual achievement; it symbolises a collective commitment to positive change in the travel and tourism industry.” Through Jane Park’s blog, dive into the early stages of her career as a tourism professional, discover the impactful initiatives she spearheaded, and her plans to drive growth and innovation in the future.

We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the third quarter of 2024. We invite you to get to know them and their experience at PATA!

We are excited to introduce ten new members that joined the PATA community! Find out what they bring to the network here.

The PATA Live Webinar hosted by Airbnb on July 17 brought together experts from SPARK Philippines, the Internet Society Foundation, and the Global Himalayan Expedition to highlight the importance of digital skilling and capacity-building efforts. They discussed strategies for unlocking economic opportunities through these methods in the Asia Pacific region.

The China-Thailand Cultural Tourism Industry Summit on July 1 highlighted the importance of deepening collaboration to promote cultural tourism, with key insights from PATA Chair Peter Semone and CEO Noor Ahmad Hamid. Over 40 GTERC delegates visited PATA HQ to reinforce partnerships and discuss future collaborative efforts.

Former PATA President Pierre J. Doley was a firm believer in the power of education and truly appreciated the PATA organisation. A memorial scholarship fund has been set up to help young individuals build their future. All donations are used exclusively for educational purposes and sponsorship activities for PATA Youth.

We are excited to introduce seven new members that joined the PATA community! Find out what they bring to the network here.

PATA's Tourism Destination Programme (TDR), launched in 2021, aims to support DMOs. This May, PATA is extending the programme to a new destination focused on building greater resilience and sustainability: Sarawak, Malaysia. Learn more in this blog.

Since 2020, PATA has been actively involved in the Tourlink project, aiming to move Thai tourism towards sustainability through a business-led supply chain approach. PATA's primary role in the project focused on a series of initiatives to reduce food and plastic waste in tourism businesses. Now that the TourLink project has concluded, it has achieved remarkable success in each initiative, thanks to the efforts of PATA and all project partners. Read more in the blog.

Key topics that dominated conversations throughout the conference revolved around the pressing need for destinations and businesses to strategise and adapt in preparation for the road ahead, ranging from the fluctuating states of the economic and political environments to the evolving consumer preferences. The insights offered proved insightful and stimulating to tourism stakeholders aiming to navigate and stay ahead in the Asia Pacific travel and tourism industry.

This article by the Centre for Responsible Tourism Singapore examines how decarbonisation in the Southeast Asian tourism industry can lead to greater women empowerment and more regenerative types of tourism in the region.

We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the second quarter of 2024. We invite you to get to know them and their experience at PATA!